{"id":609,"date":"2020-02-28T15:32:14","date_gmt":"2020-02-28T18:32:14","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=609"},"modified":"2021-03-23T18:14:41","modified_gmt":"2021-03-23T21:14:41","slug":"neuromarketing","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/neuromarketing\/","title":{"rendered":"Neuromarketing e as estrat\u00e9gias campe\u00e3s de vendas"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07-1024x661.jpg\" alt=\"\" class=\"wp-image-1933\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07-1024x661.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07-300x194.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07-768x496.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07-1536x992.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/07.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A utiliza\u00e7\u00e3o do <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/voce-sabe-o-que-e-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Digital<\/a> nas estrat\u00e9gias de venda n\u00e3o \u00e9 mais uma novidade, e sim, uma necessidade. A inova\u00e7\u00e3o das t\u00e9cnicas de publicidade e propaganda foram se diversificando com as necessidades dos usu\u00e1rios em ambiente digital para que hoje o Marketing pudesse ter um alcance muito maior.<\/p>\n\n\n\n<p>Mas voc\u00ea j\u00e1 parou para pensar por qual motivo os consumidores compram determinado produto\/servi\u00e7o ou por que alguns an\u00fancios s\u00e3o mais atraentes do que outros? <\/p>\n\n\n\n<p>Prepare-se para entender um\npouco mais sobre o universo do Neuromarketing. Nesse artigo explicaremos como\nutilizar da neuroci\u00eancia para melhorar as suas estrat\u00e9gias de divulga\u00e7\u00e3o na\ninternet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conceito do Neuromarketing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-1024x683.jpg\" alt=\"Neuromarketing\" class=\"wp-image-612\" width=\"659\" height=\"439\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-1024x683.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-300x200.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-768x512.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-1536x1024.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-2048x1365.jpg 2048w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/548-scaled.jpg 1600w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/figure><\/div>\n\n\n\n<p>O Neuromarketing \u00e9 um segmento do Marketing respons\u00e1vel pelo estudo do <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/funil-de-vendas-e-a-jornada-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">comportamento<\/a> direto e indireto do consumidor atrav\u00e9s da neuroci\u00eancia. Ele \u00e9 fundamental para o entendimento da l\u00f3gica de consumo, que busca entender os impulsos, as vontades, as motiva\u00e7\u00f5es e os desejos das pessoas.<\/p>\n\n\n\n<p>Testes de resson\u00e2ncia magn\u00e9tica s\u00e3o realizados nesse trabalho para analisar a resposta muscular e temperatura do corpo de uma pessoa quando estimulado. S\u00e3o essas informa\u00e7\u00f5es que o Neuromarketing utiliza para relacionar a atividade neuronal e otimizar seus an\u00fancios e estrat\u00e9gias de divulga\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como funciona o c\u00e9rebro humano?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/cerebro-trino-maclean.jpg\" alt=\"Neuromarketing\" class=\"wp-image-610\" width=\"538\" height=\"302\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/cerebro-trino-maclean.jpg 570w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/cerebro-trino-maclean-300x168.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure><\/div>\n\n\n\n<p>Paul Maclean \u00e9 um neurocientista que criou a <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Teoria_do_c%C3%A9rebro_trino\" target=\"_blank\" rel=\"noreferrer noopener\">teoria do C\u00e9rebro Trino<\/a> que consiste na divis\u00e3o do nosso c\u00e9rebro em tr\u00eas partes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e9rebro Reptiliano: \u00c9 respons\u00e1vel pelas emo\u00e7\u00f5es\nprimitivas. Ele aciona os nossos instintos de sobreviv\u00eancia como a fome, o sono\ne seguran\u00e7a.<\/li><li>C\u00e9rebro L\u00edmbico: \u00c9 a parte respons\u00e1vel por\ncontrolar emo\u00e7\u00f5es e sensa\u00e7\u00f5es vindas dos 5 sentidos. Aqui existe um grande\narmazenamento de informa\u00e7\u00f5es vindas da mem\u00f3ria.<\/li><li>Neoc\u00f3rtex: Nessa parte se localizam os lobos\ncerebrais que controlam a capacidade de raciocinar e interagir socialmente,\nal\u00e9m de ser a parte respons\u00e1vel pela criatividade.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/delivery.vocedigitalpropaganda.com.br\/\"><img decoding=\"async\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/04\/Banner_750x200.png\" alt=\"\" class=\"wp-image-753\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Onde o Marketing entra nisso tudo?<\/h3>\n\n\n\n<p>A neuroci\u00eancia utiliza meios para analisar qual dessas partes s\u00e3o estimuladas quando a pessoa entra em contato com um determinado produto ou publica\u00e7\u00e3o. Dessa forma \u00e9 poss\u00edvel entender de que maneira os consumidores s\u00e3o atingidos por um produto ou uma publica\u00e7\u00e3o, e com esses dados, tra\u00e7ar novas estrat\u00e9gias de Marketing buscando estimular partes espec\u00edficas do c\u00e9rebro na pessoa para gerar um impacto. <\/p>\n\n\n\n<p>Os an\u00fancios feitos com base em um estudo de Neuromarketing acabam sendo vistos com maus olhos pois muitos pensam que \u00e9 uma forma de manipular as pessoas com o objetivo de aumentar as vendas, mas \u00e9 importante lembrar que o foco do Marketing Digital \u00e9 agregar valor a um produto ou servi\u00e7o e melhorar a rela\u00e7\u00e3o entre cliente e empresa.<\/p>\n\n\n\n<p>O Neuromarketing entra na inten\u00e7\u00e3o de buscar o que realmente mais agrada n\u00e3o apenas para o cliente, mas tamb\u00e9m para a empresa compreendendo a mente do consumidor.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Como vender mais utilizando essas estrat\u00e9gias?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-1024x683.jpg\" alt=\"Neuromarketing\" class=\"wp-image-614\" width=\"647\" height=\"431\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-1024x683.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-300x200.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-768x512.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-1536x1024.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-2048x1365.jpg 2048w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/02\/1091-scaled.jpg 1600w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/figure><\/div>\n\n\n\n<p>As compras realizadas em ambiente digital s\u00e3o mais r\u00e1pidas e pr\u00e1ticas, o que induz o consumidor a efetivar uma compra por impulso movido pela emo\u00e7\u00e3o que aquele an\u00fancio pode causar. <\/p>\n\n\n\n<p>E como ser mais eficaz ao\natrair essas emo\u00e7\u00f5es? O Neuromarketing utiliza gatilhos mentais dentro\ndo Marketing Digital, e os mais utilizados s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Storytelling<\/strong><\/li><\/ul>\n\n\n\n<p>Hist\u00f3rias\nestimulam o lado emocional das pessoas, al\u00e9m de ser uma forma simples de\ndemonstrar valores de uma marca ou produto, influenciando a decis\u00e3o de compra do\nconsumidor. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vocedigitalpropaganda.com.br\/orcamento\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/10\/banner-03-1024x320.jpg\" alt=\"newsletter\" class=\"wp-image-297\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/10\/banner-03.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/10\/banner-03-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/10\/banner-03-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>newsletter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gatilhos de escassez <\/strong><\/li><\/ul>\n\n\n\n<p>Essa\nestrat\u00e9gia pode estimular diretamente as \u00e1reas l\u00edmbico e\/ou reptiliano do\nc\u00e9rebro humano. Gatilhos de escassez s\u00e3o formas de criar na mente do consumidor\numa necessidade de compra com urg\u00eancia. Seja com palavras, express\u00f5es ou recursos\nvisuais que despertem a ideia de necessidade em garantir aquele produto\/servi\u00e7o\no quanto antes. Por exemplo, frases como \u201c\u00faltimas unidades\u201d ou \u201c\u00e9 por tempo\nlimitado\u201d.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MFTGnl0i8h0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cores<\/strong><\/li><\/ul>\n\n\n\n<p>As\ncores aliadas a uma imagem criativa funcionam para chamar a aten\u00e7\u00e3o do p\u00fablico e\npassar a mensagem correta. Entender a psicologia das cores \u00e9 importante para\nsaber que tipo de emo\u00e7\u00e3o voc\u00ea quer atingir. Por exemplo, o preto sugere a ideia\nde mist\u00e9rio, curiosidade e superioridade enquanto o branco sugere higiene, paz\ne tranquilidade. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/entenda-a-diferenca-de-inbound-e-outbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound marketing<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Aqui o objetivo \u00e9 atrair novos clientes e leads com o uso de conte\u00fados bem produzidos e entregar uma boa primeira impress\u00e3o para o p\u00fablico em geral. Por isso \u00e9 necess\u00e1rio usar as palavras e as imagens certas para que o c\u00e9rebro do cliente n\u00e3o se distraia com interfer\u00eancias enquanto l\u00ea o conte\u00fado.<\/p>\n\n\n\n<p>Conhecer e entender o seu p\u00fablico \u00e9 essencial para tra\u00e7ar as suas estrat\u00e9gias. \u00c9 preciso analisar o seu cliente para que voc\u00ea entregue o que realmente ele espera. Voc\u00ea est\u00e1 com dificuldade em aplicar o Neuromarketing nas suas estrat\u00e9gias? Comente aqui em baixo quais s\u00e3o as suas d\u00favidas!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=5511996659119&amp;text=Ol%C3%A1%2C%20quero%20parar%20de%20torrar%20dinheiro%20com%20marketing%20que%20n%C3%A3o%20traz%20resultados!\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg\" alt=\"\" class=\"wp-image-1419\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Clique aqui para receber as nossas novidades!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A utiliza\u00e7\u00e3o do Marketing Digital nas estrat\u00e9gias de venda n\u00e3o \u00e9 mais uma novidade, e sim, uma necessidade. A inova\u00e7\u00e3o das t\u00e9cnicas de publicidade e propaganda foram se diversificando com as necessidades dos usu\u00e1rios&#46;&#46;&#46;<\/p>\n","protected":false},"author":20,"featured_media":1744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing e as estrat\u00e9gias campe\u00e3s de vendas<\/title>\n<meta name=\"description\" content=\"A utiliza\u00e7\u00e3o do Neuromarketing no Marketing Digital para estrat\u00e9gias de venda n\u00e3o \u00e9 mais uma novidade, e sim, uma necessidade. 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