{"id":5699,"date":"2024-02-09T08:33:39","date_gmt":"2024-02-09T11:33:39","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=5699"},"modified":"2024-02-09T08:33:40","modified_gmt":"2024-02-09T11:33:40","slug":"brahma-phone","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/brahma-phone\/","title":{"rendered":"Brahma Phone: Um marketing estrat\u00e9gico para o Carnaval"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-1024x661.png\" alt=\"Brahma Phone: Um marketing estrat\u00e9gico para o Carnaval\" class=\"wp-image-5700\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-1024x661.png 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-300x194.png 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-768x496.png 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-1536x991.png 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA-150x97.png 150w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2024\/02\/BLOG-VCD-CAPA.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O carnaval chegou e as empresas est\u00e3o ligadas nas a\u00e7\u00f5es de marketing nessa \u00e9poca festiva t\u00e3o tradicional, hoje a <a href=\"https:\/\/vocedigitalpropaganda.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voc\u00ea Digital<\/a> falar\u00e1 sobre o <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a>!<\/p>\n\n\n\n<p>Em uma jogada de mestre que mescla seguran\u00e7a e engajamento, a <a href=\"https:\/\/www.instagram.com\/brahmacerveja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma<\/a>, em parceria com o <a href=\"https:\/\/www.instagram.com\/zedelivery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e9 Delivery<\/a>, apresenta uma solu\u00e7\u00e3o inovadora para um problema recorrente no carnaval: os furtos e roubos de celulares.<\/p>\n\n\n\n<p>Com o lan\u00e7amento do <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a>, a marca n\u00e3o s\u00f3 aborda uma preocupa\u00e7\u00e3o significativa dos foli\u00f5es, mas tamb\u00e9m fortalece seu posicionamento no mercado com uma a\u00e7\u00e3o de marketing estrat\u00e9gica e criativa.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3Ght08vo6r\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C3Ght08vo6r\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 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C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C3Ght08vo6r\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Voce\u0302 Digital Propaganda (@vocedigitalpropaganda)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Um celular para o Carnaval<\/h2>\n\n\n\n<p>Durante o carnaval, uma das festas mais vibrantes e esperadas em todo o Brasil, a preocupa\u00e7\u00e3o com a seguran\u00e7a pessoal, especialmente em rela\u00e7\u00e3o a furtos e roubos, \u00e9 uma realidade.<\/p>\n\n\n\n<p>Pensando nisso, a Brahma introduziu o <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a>, uma solu\u00e7\u00e3o pr\u00e1tica e engenhosa exclusiva para os foli\u00f5es do Rio de Janeiro e Salvador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O melhor celular do mundo por quatro dias<\/h2>\n\n\n\n<p>A campanha de divulga\u00e7\u00e3o do <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a> capta a aten\u00e7\u00e3o pela simplicidade e genialidade do produto.<\/p>\n\n\n\n<p>Inspirando-se em apresenta\u00e7\u00f5es ic\u00f4nicas no estilo <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Steve_Jobs\" target=\"_blank\" rel=\"noreferrer noopener\">Steve Jobs<\/a>, o aparelho \u00e9 anunciado como o \u201cmelhor celular do mundo\u201d \u2014 mas apenas por quatro dias.<\/p>\n\n\n\n<p>Este dispositivo minimalista inclui apenas o essencial: aplicativos como <a href=\"https:\/\/www.instagram.com\/zedelivery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e9 Delivery<\/a>, GPS, app de transportes, SMS, liga\u00e7\u00f5es e uma c\u00e2mera de 8MP, al\u00e9m do carregador.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"wa.me\/5511996659119\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg\" alt=\"Brahma Phone\" class=\"wp-image-1419\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Exclusividade e acessibilidade<\/h2>\n\n\n\n<p>Para garantir o <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a>, \u00e9 necess\u00e1rio ter mais de 21 anos e apresentar um documento com foto.<\/p>\n\n\n\n<p>As unidades s\u00e3o limitadas, e a retirada \u00e9 restrita a um aparelho por CPF.<\/p>\n\n\n\n<p>A aquisi\u00e7\u00e3o pode ser feita por meio do programa de pontos Z\u00e9 Compensa, destacando uma abordagem de f\u00e1cil acesso e exclusividade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pontos de retirada e distribui\u00e7\u00e3o<\/h2>\n\n\n\n<p>A retirada dos celulares ocorre em locais estrategicamente selecionados, promovendo momentos de intera\u00e7\u00e3o direta com o p\u00fablico.<\/p>\n\n\n\n<p>Em Salvador, a distribui\u00e7\u00e3o \u00e9 feita nas blitzes da <a href=\"https:\/\/piatafm.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e1dio Piat\u00e3<\/a>, enquanto no Rio, o <a href=\"https:\/\/shoppingtijuca.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopping Tijuca<\/a> serve como ponto de retirada.<\/p>\n\n\n\n<p>Esta estrat\u00e9gia n\u00e3o apenas facilita o acesso ao <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a> mas tamb\u00e9m cria uma experi\u00eancia memor\u00e1vel para os consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto no branding da Brahma<\/h2>\n\n\n\n<p>Esta campanha \u00e9 um exemplo brilhante de marketing de experi\u00eancia, transformando um desafio comum dos foli\u00f5es em uma oportunidade de engajamento.<\/p>\n\n\n\n<p>A Brahma solidifica sua imagem como uma marca que entende seu p\u00fablico e seus problemas, oferecendo solu\u00e7\u00f5es criativas e pr\u00e1ticas.<\/p>\n\n\n\n<p>Al\u00e9m disso, a parceria com o <a href=\"https:\/\/www.instagram.com\/zedelivery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e9 Delivery<\/a> amplia o alcance da a\u00e7\u00e3o, refor\u00e7ando a presen\u00e7a online da marca e seu compromisso com a inova\u00e7\u00e3o e a seguran\u00e7a dos consumidores.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>O <a href=\"https:\/\/www.brahma.com.br\/brahmaphone\" target=\"_blank\" rel=\"noreferrer noopener\">Brahma Phone<\/a> \u00e9 mais do que um produto; \u00e9 uma declara\u00e7\u00e3o de empatia e entendimento da Brahma para com seus consumidores.<\/p>\n\n\n\n<p>Esta a\u00e7\u00e3o de marketing estrat\u00e9gica exemplifica como as marcas podem usar a criatividade para resolver problemas reais, melhorar a experi\u00eancia do cliente e, ao mesmo tempo, fortalecer sua presen\u00e7a no mercado.<\/p>\n\n\n\n<p>No carnaval deste ano, a Brahma n\u00e3o apenas marca presen\u00e7a; ela garante que os foli\u00f5es desfrutem da festa com mais seguran\u00e7a e tranquilidade.<\/p>\n\n\n\n<p>Quer realizar a\u00e7\u00f5es estrat\u00e9gicas assertivas como essa para a sua empresa?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/wa.me\/5511996659119\" style=\"background-color:#ffb500\" target=\"_blank\" rel=\"noreferrer noopener\">FALE CONOSCO<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O carnaval chegou e as empresas est\u00e3o ligadas nas a\u00e7\u00f5es de marketing nessa \u00e9poca festiva t\u00e3o tradicional, hoje a Voc\u00ea Digital falar\u00e1 sobre o Brahma Phone! Em uma jogada de mestre que mescla seguran\u00e7a&#46;&#46;&#46;<\/p>\n","protected":false},"author":20,"featured_media":5701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brahma Phone: Um marketing estrat\u00e9gico para o Carnaval - Blog Voc\u00ea Digital Propaganda<\/title>\n<meta name=\"description\" content=\"Com o lan\u00e7amento do Brahma Phone, a Brahma n\u00e3o s\u00f3 aborda uma preocupa\u00e7\u00e3o significativa, mas tamb\u00e9m fortalece seu posicionamento no mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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