{"id":5131,"date":"2022-08-18T17:51:45","date_gmt":"2022-08-18T20:51:45","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=5131"},"modified":"2022-08-18T17:52:03","modified_gmt":"2022-08-18T20:52:03","slug":"fim-third-party-cookies","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/fim-third-party-cookies\/","title":{"rendered":"Google adia o fim do uso de third-party cookies"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-1024x661.jpg\" alt=\"third-party cookies\" class=\"wp-image-5133\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-1024x661.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-300x194.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-768x496.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-1536x991.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA-150x97.jpg 150w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Google-adia-o-fim-do-uso-de-third-party-cookies-CAPA.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Quando estamos na internet, navegamos por horas e horas em diversas p\u00e1ginas. Voc\u00ea j\u00e1 parou para pensar quantos dados s\u00e3o coletados durante este per\u00edodo?<br><br>O universo da publicidade digital est\u00e1 passando por uma revolu\u00e7\u00e3o, o objetivo \u00e9 entregar uma experi\u00eancia online mais privada para os usu\u00e1rios.<\/p>\n\n\n\n<p>Essa mudan\u00e7a est\u00e1 acontecendo porque pessoas do mundo inteiro est\u00e3o exigindo mais <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/lgpd-e-marketing-digital-conheca-4-mitos-e-verdades\/\">privacidade<\/a> e controle durante a navega\u00e7\u00e3o.<\/p>\n\n\n\n<p>As buscas por \u201cprivacidade online\u201d cresceram mais de 50% nos \u00faltimos anos. Chegou a hora de mudar e atender a necessidade das pessoas para construir rela\u00e7\u00f5es de confian\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o third-party cookies (cookies de terceiros)?<\/h2>\n\n\n\n<p>Para medir o impacto nas estrat\u00e9gias e estar preparado para abra\u00e7ar essas mudan\u00e7as, antes de tudo, \u00e9 necess\u00e1rio saber o que s\u00e3o cookies de terceiros.<\/p>\n\n\n\n<p>Sabe quando voc\u00ea est\u00e1 pesquisando na internet e o mesmo an\u00fancio aparece para voc\u00ea em diferentes p\u00e1ginas? Sim, isso acontece por causa desses cookies.<\/p>\n\n\n\n<p>Os third-party cookies s\u00e3o todas as informa\u00e7\u00f5es fornecidas por provedores de dados que registram as estat\u00edsticas sobre o comportamento, h\u00e1bitos, e prefer\u00eancias dos usu\u00e1rios.<\/p>\n\n\n\n<p>Os <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/voce-sabe-o-que-sao-cookies-de-rastreamento\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookies<\/a> de terceiros s\u00e3o usados \u200b\u200bpara tr\u00eas prop\u00f3sitos principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>rastreamento entre sites: coleta de dados de navega\u00e7\u00e3o de diferentes sites;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>retargeting: basicamente \u00e9 redirecionar os visitantes com an\u00fancios baseados em suas pesquisas anteriores em um site;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>ad-serving: tomar decis\u00f5es estrat\u00e9gicas com base em insights de clientes e desempenho de an\u00fancios.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"301\" src=\"https:\/\/lh6.googleusercontent.com\/LNVH-SVWaaWKLuNP8fJHl-MUKZFpuCUIDkjaqOhQBP8vt4JQC4OtIKfsEstnv6XLq8OKOuZUf6cCzeFUtk0qHvHrqo7KaZl-mE4SN3d-sbAfgsrgc6HcuhCVI3I9YKn7yPQrWvLtfjqZvYtFf6AFyQ\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Mas por que o Google adiou a suspens\u00e3o dos third-party cookies?<\/h2>\n\n\n\n<p>\u00c9 de extrema import\u00e2ncia lembrar que estamos na era GDPR e <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/lgpd-e-marketing-digital-conheca-4-mitos-e-verdades\/\" target=\"_blank\" rel=\"noreferrer noopener\">LGPD<\/a>, e n\u00e3o podemos negar que esses cookies v\u00e3o contra a corrente neste caso.<br><br>Afinal, os sites usam cookies para reter informa\u00e7\u00f5es do usu\u00e1rio e, cada vez mais, os clientes exigem mais transpar\u00eancia quanto ao uso de seus dados pessoais.<\/p>\n\n\n\n<p>A privacidade dos usu\u00e1rios tamb\u00e9m \u00e9 importante para o Google, ent\u00e3o durante o <a href=\"https:\/\/io.google\/2022\/intl\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google I\/O<\/a> (uma confer\u00eancia para programadores organizada anualmente pelo Google em S\u00e3o Francisco, na Calif\u00f3rnia), a empresa se comprometeu com a melhoria da prote\u00e7\u00e3o da privacidade e seguran\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E quando isso vai mudar?<\/h2>\n\n\n\n<p>No final de 2021, o Google anunciou a suspens\u00e3o de uso de cookies de terceiros (third-party cookies) no Chrome at\u00e9 2023.&nbsp;<\/p>\n\n\n\n<p>Por\u00e9m, recentemente os planos mudaram e a suspens\u00e3o ir\u00e1 demorar mais um ano, ou seja, a suspens\u00e3o destes cookies devem ficar somente para 2024.<\/p>\n\n\n\n<p>Quando essa altera\u00e7\u00e3o foi anunciada, gerou o sentimento de inseguran\u00e7a e incerteza nos profissionais de Marketing.<\/p>\n\n\n\n<p>O grande questionamento foi: Como as estrat\u00e9gias digitais e pagas v\u00e3o funcionar sem esses dados?<br><br>O lado bom desse adiamento \u00e9 que o Marketing ter\u00e1 mais tempo para analisar cautelosamente as consequ\u00eancias dessa mudan\u00e7a.&nbsp;<\/p>\n\n\n\n<p>Mas, mesmo com esse novo prazo, agora \u00e9 a hora para construir algumas t\u00e1ticas e se preparar melhor e estar pronto quando isso acontecer.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n\n<h2 class=\"wp-block-heading\">E como posso me preparar para o fim da era de cookies?<\/h2>\n\n\n\n<p>Com a not\u00edcia do adiamento, voc\u00ea tem mais tempo para se estruturar. Mas, 2024 est\u00e1 mais perto do que parece\u2026<\/p>\n\n\n\n<p>Ent\u00e3o, \u00e9 importante definir a sua estrat\u00e9gia digital sem contar com a ajuda dos cookies, o contato direto com os usu\u00e1rios e clientes ser\u00e1 essencial nessa nova etapa.<\/p>\n\n\n\n<p>A coleta de dados pode ser uma via de m\u00e3o dupla, beneficiando voc\u00ea e seu cliente.<\/p>\n\n\n\n<p>Os dados prim\u00e1rios ainda s\u00e3o uma op\u00e7\u00e3o para voc\u00ea e podem ajudar com informa\u00e7\u00f5es valiosas coletadas diretamente pela sua empresa.<\/p>\n\n\n\n<p>Se voc\u00ea souber a maneira correta de como coletar e administrar esses dados, sua empresa conseguir\u00e1 analisar as m\u00e9tricas e desenvolver uma nova estrat\u00e9gia de sucesso.<\/p>\n\n\n\n<p>Ah, n\u00e3o se esque\u00e7a! A transpar\u00eancia com o cliente sobre o uso de dados \u00e9 super importante, para desenvolver uma rela\u00e7\u00e3o de confian\u00e7a \u00e9 necess\u00e1rio \u201cabrir o jogo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/vocedigitalpropaganda.com.br\/orcamento\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg\" alt=\"identidade visual\" class=\"wp-image-1419\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><br>Se voc\u00ea quer saber mais sobre as atualiza\u00e7\u00f5es no universo do Marketing Digital, entre em contato conosco!<\/p>\n\n\n\n<p>A Voc\u00ea Digital tem uma equipe qualificada para te ajudar a decolar seus resultados atrav\u00e9s de estrat\u00e9gias eficientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/api.whatsapp.com\/send?phone=5511996659119&amp;text=Quero%20saber%20mais%20sobre%20marketing%20digital!\" style=\"background-color:#ffb500\" target=\"_blank\" rel=\"noreferrer noopener\">FALE CONOSCO!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quando estamos na internet, navegamos por horas e horas em diversas p\u00e1ginas. Voc\u00ea j\u00e1 parou para pensar quantos dados s\u00e3o coletados durante este per\u00edodo? O universo da publicidade digital est\u00e1 passando por uma revolu\u00e7\u00e3o,&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":5132,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google adia o fim do uso de third-party cookies<\/title>\n<meta name=\"description\" content=\"Os third-party cookies s\u00e3o todas as informa\u00e7\u00f5es fornecidas por provedores de dados que registram as estat\u00edsticas sobre o comportamento...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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