{"id":5121,"date":"2022-08-11T17:26:16","date_gmt":"2022-08-11T20:26:16","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=5121"},"modified":"2022-09-14T08:45:50","modified_gmt":"2022-09-14T11:45:50","slug":"marketing-x-branding","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/marketing-x-branding\/","title":{"rendered":"Marketing X Branding: qual a diferen\u00e7a?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-1024x661.jpg\" alt=\"marketing x branding\" class=\"wp-image-5123\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-1024x661.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-300x194.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-768x496.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-1536x991.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA-150x97.jpg 150w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/08\/Marketing-X-Branding-qual-a-diferenca-CAPA.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9 muito comum confundir marketing e branding porque esses termos s\u00e3o muito pr\u00f3ximos e complementares, mas existem algumas diferen\u00e7as entre eles.<\/p>\n\n\n\n<p>\u00c9 importante ter conhecimento desses termos para contribuir com o posicionamento da sua marca de forma efetiva e para realizar a\u00e7\u00f5es mais conscientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 Marketing?<\/h2>\n\n\n\n<p>O marketing serve para suprir as necessidades gerando lucro, segundo <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Philip_Kotler\" target=\"_blank\" rel=\"noreferrer noopener\">Philip Kotler<\/a>, consagrado autor te\u00f3rico da \u00e1rea de marketing.<\/p>\n\n\n\n<p>Mas o marketing \u00e9 bem mais abrangente do que isso, j\u00e1 que busca suprir as necessidades dos consumidores de forma satisfat\u00f3ria, garantindo a sustentabilidade da marca (branding).<\/p>\n\n\n\n<p>O lucro \u00e9 um pilar importante do marketing porque \u00e9 por meio dele que as necessidades da empresa s\u00e3o supridas, como pagamento de sal\u00e1rios, compra de insumos e custeio da infraestrutura.<\/p>\n\n\n\n<p>A quest\u00e3o \u00e9 conseguir alinhar as expectativas do p\u00fablico-alvo com o que ele tem a oferecer.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 Branding?<\/h2>\n\n\n\n<p>\u00c9 o conjunto de a\u00e7\u00f5es em sincronia com os prop\u00f3sitos, posicionamento e valores de marca, de forma simplificada.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/vocedigitalpropaganda.com.br\/servicos\/identidade-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> tem a inten\u00e7\u00e3o de criar conex\u00f5es positivas conscientes e inconscientes na mente do consumidor, que ser\u00e3o fundamentais para que o cliente escolha determinada marca no momento de decidir pela compra de um produto ou servi\u00e7o.<\/p>\n\n\n\n<p>Contar hist\u00f3rias sobre a marca para conectar pessoas e prop\u00f3sitos \u00e9 importante para que o p\u00fablico-alvo se conecte com a empresa a partir de um prop\u00f3sito em comum.<\/p>\n\n\n\n<p>Isso ainda colabora para novas recomenda\u00e7\u00f5es, sendo uma das estrat\u00e9gias mais usadas para a aquisi\u00e7\u00e3o de novos clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual a diferen\u00e7a?<\/h2>\n\n\n\n<p>O marketing visa promover servi\u00e7os e produtos focando no lucro, enquanto o branding gera valor e credibilidade \u00e0 marca.<\/p>\n\n\n\n<p>O branding tem como objetivo associar a presen\u00e7a da marca aos melhores momentos das pessoas, e o marketing tem o objetivo de gerar venda de produtos e servi\u00e7os.<\/p>\n\n\n\n<p>A jun\u00e7\u00e3o das duas estrat\u00e9gias \u00e9 importante para conquistar e fidelizar clientes.<\/p>\n\n\n\n<p>O marketing desperta o desejo do consumidor por meio de a\u00e7\u00f5es persuasivas e pela comunica\u00e7\u00e3o, e o branding fixa a marca na mem\u00f3ria do p\u00fablico como algo de valor.<\/p>\n\n\n\n<p>\u00c9 importante estar sempre atento \u00e0s novidades do mercado para que as a\u00e7\u00f5es sejam um sucesso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/vocedigitalpropaganda.com.br\/orcamento\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo.jpg\" alt=\"marketing digital\" class=\"wp-image-1417\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo-300x225.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por que s\u00e3o importantes?<\/h2>\n\n\n\n<p>Aliar esses dois conceitos \u00e9 importante porque um chama a aten\u00e7\u00e3o do cliente e o outro mant\u00e9m a sua aten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Os consumidores gostam de se relacionar com marcas com as quais se identificam, confiam e acreditam.<\/p>\n\n\n\n<p>Enquanto o marketing aumenta as vendas e o lucro, o branding contribui com a eleva\u00e7\u00e3o da reputa\u00e7\u00e3o, reconhecimento e lealdade.<\/p>\n\n\n\n<p>Gostou do assunto? Aqui na Voc\u00ea Digital n\u00f3s temos um time qualificado e pronto para impulsionar os resultados da sua empresa!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-background\" href=\"\" style=\"background-color:#ffb500\" target=\"_blank\" rel=\"noreferrer noopener\">FALE CONOSCO!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 muito comum confundir marketing e branding porque esses termos s\u00e3o muito pr\u00f3ximos e complementares, mas existem algumas diferen\u00e7as entre eles. \u00c9 importante ter conhecimento desses termos para contribuir com o posicionamento da sua&#46;&#46;&#46;<\/p>\n","protected":false},"author":20,"featured_media":5122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing X Branding: qual a diferen\u00e7a?<\/title>\n<meta name=\"description\" content=\"\u00c9 muito comum confundir marketing e branding porque esses termos s\u00e3o muito pr\u00f3ximos e complementares, mas existem algumas diferen\u00e7as...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/marketing-x-branding\/\" \/>\n<meta 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