{"id":5098,"date":"2022-07-28T10:56:47","date_gmt":"2022-07-28T13:56:47","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=5098"},"modified":"2022-09-14T08:44:46","modified_gmt":"2022-09-14T11:44:46","slug":"blackhat","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/blackhat\/","title":{"rendered":"BlackHat SEO: O que \u00e9 e por que evitar?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-1024x661.png\" alt=\"SEO with BlackHat\" class=\"wp-image-5099\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-1024x661.png 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-300x194.png 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-768x496.png 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-1536x991.png 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3-150x97.png 150w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/07\/image-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O BlackHat SEO \u00e9 uma t\u00e9cnica de otimiza\u00e7\u00e3o que tem como objetivo conseguir melhores resultados nas pesquisas feitas no Google. \u00c9 bem parecida com o SEO tradicional, mas tem algumas diferen\u00e7as.<\/p>\n\n\n\n<p>Assim como o SEO tradicional, o BlackHat SEO \u00e9 uma t\u00e9cnica org\u00e2nica para conseguir melhores resultados nas pesquisas feitas no Google.<\/p>\n\n\n\n<p>Utilizando as palavras-chave corretas \u00e9 poss\u00edvel conseguir melhores posi\u00e7\u00f5es nos resultados e ser ajudado pelos algoritmos da plataforma.<\/p>\n\n\n\n<p>O BlackHat SEO faz uso dessas t\u00e9cnicas mas de maneira que pode ter sua \u00e9tica questionada, j\u00e1 que ele busca enganar e manipular as regras da plataforma para que o resultado esteja entre os primeiros no Google, podendo incluir coment\u00e1rios e avalia\u00e7\u00f5es negativas sobre concorrentes, al\u00e9m de spam em coment\u00e1rios e t\u00e9cnicas como cloaking e keyword stuffing.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h1 class=\"wp-block-heading\">Por que evitar?<\/h1>\n\n\n\n<p>O Google possui algumas puni\u00e7\u00f5es para sites que fazem uso do BlackHat <a href=\"https:\/\/vocedigitalpropaganda.com.br\/servicos\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, o que acaba prejudicando o seu neg\u00f3cio, al\u00e9m de ser eticamente question\u00e1vel.<\/p>\n\n\n\n<p>As puni\u00e7\u00f5es variam de acordo com a infra\u00e7\u00e3o cometida e pela quantidade de irregularidades, e podem ir desde quedas de posi\u00e7\u00f5es no ranking durante alguns per\u00edodos de tempo at\u00e9 o banimento da plataforma.<\/p>\n\n\n\n<p>O uso do BlackHat <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/seo-para-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> pode ser mais f\u00e1cil e trazer resultados mais r\u00e1pidos, mas n\u00e3o faz isso entregando conte\u00fado relevante e de qualidade para os usu\u00e1rios.<\/p>\n\n\n\n<p>Sendo assim, os resultados funcionam a curto prazo e a m\u00e9dio e longo prazo passam a n\u00e3o ter relev\u00e2ncia.<\/p>\n\n\n\n<p>Outro ponto importante \u00e9 o aumento da bounce rate (taxa de rejei\u00e7\u00e3o), j\u00e1 que o usu\u00e1rio tende e deixar a p\u00e1gina quando v\u00ea um conte\u00fado pouco relevante e palavras-chave repetidas.<\/p>\n\n\n\n<p>Al\u00e9m disso, o uso do SEO tradicional traz a certeza de que voc\u00ea n\u00e3o ser\u00e1 punido pelo <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> e seguir\u00e1 obtendo resultados nas pesquisas feitas na plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hostgator.com.br\/37913.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/02\/banner-conversion_host.jpg\" alt=\"\" class=\"wp-image-4678\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/02\/banner-conversion_host.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/02\/banner-conversion_host-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2022\/02\/banner-conversion_host-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como saber se voc\u00ea foi punido?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Verifique no Google Search Console se voc\u00ea recebeu alguma mensagem ou informa\u00e7\u00e3o na \u00e1rea \u201cA\u00e7\u00f5es Manuais\u201d<\/li><li>Busque \u201csite:www.seusite.com.br\u201d no Google. Se n\u00e3o aparecer nenhum resultado voc\u00ea provavelmente foi banido.<\/li><li>Busque pelo nome da sua empresa no Google. Se n\u00e3o est\u00e1 bem posicionado \u00e9 porque provavelmente voc\u00ea foi punido<\/li><li>Procure por termos que voc\u00ea costuma ter um bom posicionamento e verifique se ainda continuam nas primeira ou segunda p\u00e1gina. Caso contr\u00e1rio, voc\u00ea pode ter sido punido<\/li><\/ul>\n\n\n\n<p>Aqui na Voc\u00ea Digital contamos com uma equipe especializada para te atender e entregar sempre os melhores resultados para voc\u00ea e sua empresa!<\/p>\n\n\n\n<p>Entre em contato conosco clicando no bot\u00e3o abaixo!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=5511996659119&amp;text&amp;type=phone_number&amp;app_absent=0\" style=\"background-color:#ffb500\" target=\"_blank\" rel=\"noreferrer noopener\">FALAR COM ESPECIALISTA<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O BlackHat SEO \u00e9 uma t\u00e9cnica de otimiza\u00e7\u00e3o que tem como objetivo conseguir melhores resultados nas pesquisas feitas no Google. \u00c9 bem parecida com o SEO tradicional, mas tem algumas diferen\u00e7as. Assim como o&#46;&#46;&#46;<\/p>\n","protected":false},"author":20,"featured_media":5101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BlackHat SEO: O que \u00e9 e por que evitar? - Blog Voc\u00ea Digital Propaganda<\/title>\n<meta name=\"description\" content=\"O BlackHat SEO \u00e9 uma t\u00e9cnica de otimiza\u00e7\u00e3o que tem como objetivo conseguir melhores resultados nas pesquisas feitas no Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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