{"id":391,"date":"2019-11-12T15:59:32","date_gmt":"2019-11-12T18:59:32","guid":{"rendered":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/?p=391"},"modified":"2024-04-08T05:35:30","modified_gmt":"2024-04-08T08:35:30","slug":"sonic-o-poder-do-rebranding","status":"publish","type":"post","link":"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/sonic-o-poder-do-rebranding\/","title":{"rendered":"Sonic \u2013 o filme. E voc\u00ea, acredita no poder do rebranding?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1-1024x661.jpg\" alt=\"\" class=\"wp-image-2126\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1-1024x661.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1-300x194.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1-768x496.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1-1536x992.jpg 1536w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Sonic antes\/depois<\/figcaption><\/figure><\/div>\n\n<div style=\"height: 10px;overflow: hidden\"><br><a href=\"https:\/\/www.mindfulmusclellc.com\/\"><strong>panske teplaky<\/strong><\/a>\n<a href=\"https:\/\/www.iansargentreupholstery.com\/\"><strong>automatick\u00fd d\u00e1vkova\u010d m\u00fddla lidl<\/strong><\/a>\n<a href=\"https:\/\/www.janwoodharrisart.com\/\"><strong>\u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd<\/strong><\/a>\n<a href=\"https:\/\/www.haynesplumbingllc.com\/\"><strong>str\u00f8mper str 42<\/strong><\/a>\n<a href=\"https:\/\/www.holroydtileandstone.com\/\"><strong>holroydtileandstone.com<\/strong><\/a>\n<a href=\"https:\/\/www.janwoodharrisart.com\/\"><strong>\u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd<\/strong><\/a>\n<a href=\"https:\/\/www.lucianosousa.net\/\"><strong>lucianosousa.net<\/strong><\/a>\n<a href=\"https:\/\/www.onlysxm.com\/\"><strong>Mens VANS 2020<\/strong><\/a>\n<a href=\"https:\/\/www.justineanweiler.com\/\"><strong>\u05d7\u05dc\u05d9\u05e4\u05d5\u05ea \u05de\u05d9\u05d3\u05d5\u05ea \u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05e0\u05e9\u05d9\u05dd<\/strong><\/a>\n<a href=\"https:\/\/www.iansargentreupholstery.com\/\"><strong>automatick\u00fd d\u00e1vkova\u010d m\u00fddla lidl<\/strong><\/a>\n<a href=\"https:\/\/www.propiedadesenrepublicadominicana.com\/\"><strong>propiedadesenrepublicadominicana.com<\/strong><\/a>\n<a href=\"https:\/\/www.greensandseeds.com\/\"><strong>greensandseeds.com<\/strong><\/a>\n<a href=\"https:\/\/www.propiedadesenrepublicadominicana.com\/\"><strong>propiedadesenrepublicadominicana.com<\/strong><\/a>\n<a href=\"https:\/\/www.janwoodharrisart.com\/\"><strong>\u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd<\/strong><\/a>\n<a href=\"https:\/\/www.iansargentreupholstery.com\/\"><strong>automatick\u00fd d\u00e1vkova\u010d m\u00fddla lidl<\/strong><\/a>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Assim como fizeram com o Sonic, talvez sua empresa tamb\u00e9m precise de uma repaginada.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mas afinal, o que \u00e9 isso?<br><br>Rebranding ou Redesign \u00e9 uma <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/category\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de marketing<\/a>, no qual uma organiza\u00e7\u00e3o decide alterar a sua denomina\u00e7\u00e3o, ou o seu logotipo, ou o seu design, ou outros elementos identificativos, para formar uma nova identidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso em espec\u00edfico, ap\u00f3s o primeiro trailer de \u2019\u2019Sonic the Hedgehog\u2019\u2019, que ocorreu h\u00e1 sete meses e recebeu in\u00fameras cr\u00edticas de seus f\u00e3s pelo mundo todo, a produtora se viu obrigada a reformular totalmente o longa e apresentou uma nova vers\u00e3o para o ouri\u00e7o azul mais famoso do mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/paredetorrardinheiro.vocedigitalpropaganda.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg\" alt=\"\" class=\"wp-image-1419\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-300x94.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/banner-queima-dinheiro-1-768x240.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, nesta ter\u00e7a-feira (12 de novembro), o novo trailer\nmostrou o visual repaginado do ouri\u00e7o, que ficou mais pr\u00f3ximo do que \u00e9 visto\nnos videogames. No longa, que chega ao Brasil no dia 13 de fevereiro de 2020,\nSonic tenta se adaptar \u00e0 nova vida na Terra com seu novo melhor amigo humano, o\npolicial Tom Wachowski (James Marsden). Juntos eles ter\u00e3o que impedir os planos\ndo Dr. Robotnik, interpretado por Jim Carrey.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"1024\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-capa-do-filme-692x1024.jpg\" alt=\"poster filme sonic\" class=\"wp-image-393\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-capa-do-filme.jpg 692w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/sonic-capa-do-filme-203x300.jpg 203w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sonic ser\u00e1 dublado por Manolo Rey, o mesmo que deu voz ao ouri\u00e7o\nnas anima\u00e7\u00f5es. Manolo tamb\u00e9m \u00e9 conhecida por dublar o Robin, na anima\u00e7\u00e3o Jovens\nTit\u00e3s, e atores como Ashton Kutcher, Chris O\u2019donnell e Elijah Wood, o Frodo da\ntrilogia O Senhor dos An\u00e9is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nas redes sociais, a produ\u00e7\u00e3o deixou de ser \u201codiada\u201d e agora\nest\u00e1 sendo super aguardada. \u201cEu n\u00e3o consigo nem acreditar, mas isso ficou t\u00e3o\nbom que deu vontade de assistir\u201d, escreveu uma seguidora no Twitter. \u201cAgora\nsim!! Sonic vai ser top\u201d, acrescentou uma pessoal. \u201cEu prefiro o outro trailer\nmas gostei muito desse Sonic \u201d, postou mais uma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trailer: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Sonic The Hedgehog (2020) - New Official Trailer - Paramount Pictures\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/szby7ZHLnkA?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Por que realizar o rebranding?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A decis\u00e3o por investir em uma recoloca\u00e7\u00e3o no mercado pode se\noriginar de diversos fatores. Em alguns casos, a administra\u00e7\u00e3o pode notar que a\nmensagem passada n\u00e3o se adapta mais \u00e0s caracter\u00edsticas do consumidor, fato que\nclama por uma mudan\u00e7a para manter a competitividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras situa\u00e7\u00f5es, a mudan\u00e7a pode ser uma iniciativa do neg\u00f3cio para mudar o pr\u00f3prio <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/publico-alvo\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa pr\u00e1tica \u00e9 comum quando a empresa lan\u00e7a novas categorias de\nprodutos e busca uma audi\u00eancia mais vasta. Al\u00e9m disso, quando a imagem da marca\n\u00e9 afetada negativamente, o reposicionamento tamb\u00e9m se faz necess\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O processo de rebranding deve ser completo, contemplando desde a linguagem utilizada no marketing da empresa at\u00e9 os elementos visuais de seu logotipo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como realizar o rebranding em sua empresa?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-1024x1024.jpg\" alt=\"filme sonic\" class=\"wp-image-392\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-1024x1024.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-150x150.jpg 150w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-300x300.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-768x768.jpg 768w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-160x160.jpg 160w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov-320x320.jpg 320w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2019\/11\/03-nov.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como nenhuma solu\u00e7\u00e3o pode ser aplicada sem o reconhecimento do problema, o primeiro passo para lan\u00e7ar o processo de rebranding \u00e9 adquirir um diagn\u00f3stico completo do cen\u00e1rio. Portanto, uma vez que voc\u00ea tenha notado a necessidade de submeter a sua empresa a mudan\u00e7as, busque obter <a href=\"https:\/\/en.wikipedia.org\/wiki\/Insight\" target=\"_blank\" rel=\"noreferrer noopener\">insights<\/a> relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esse objetivo, trabalhar com feedbacks \u2014 tanto internos\nquanto externos \u2014 \u00e9 fundamental. Realize pesquisas de opini\u00e3o com os seus\ncolaboradores, gestores e consumidores, a fim de identificar um padr\u00e3o na forma\ncomo a imagem da marca \u00e9 assimilada por indiv\u00edduos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise, contudo, n\u00e3o deve se limitar ao seu neg\u00f3cio. Afinal, \u00e9 imposs\u00edvel trabalhar em <a href=\"http:\/\/criacaodemarca.vocedigitalpropaganda.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding <\/a>sem considerar a situa\u00e7\u00e3o da economia e o desempenho dos competidores. Por isso, aprofunde os estudos de forma que contemplem a totalidade do mercado e identifiquem brechas que possam ser aproveitadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um mapeamento completo e a coleta de feedbacks relevantes,\nvoc\u00ea pode iniciar a campanha de reposicionamento com maior efic\u00e1cia.<\/p>\n\n\n\n\n<ins class=\"adsbygoogle\" style=\"text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5362433733710077\" data-ad-slot=\"3691617201\"><\/ins>\n\n     (adsbygoogle = window.adsbygoogle || []).push({});\n\n\n\n\n<h3 class=\"wp-block-heading\">Trabalhe a identidade visual<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/vocedigitalpropaganda.com.br\/identidade-visual\" target=\"_blank\" rel=\"noreferrer noopener\">identidade visual<\/a> \u00e9 mais do que o logo escolhido para representar a marca. Tem a ver com as cores predominantes nos produtos da empresa, o design do site e dos posts em redes sociais e at\u00e9 a fonte escolhida para a elabora\u00e7\u00e3o de mensagens. Todos esses elementos devem estar alinhados sob o mesmo padr\u00e3o.<br><br>Sendo assim, a mudan\u00e7a no logotipo, por exemplo, causa um efeito domin\u00f3 que deve culminar na moderniza\u00e7\u00e3o de todos os aspectos visuais da empresa. Durante o processo de rebranding, essa parte deve ser pensada de forma extremamente estrat\u00e9gica. \u00c9 preciso encontrar o equil\u00edbrio e evitar a descaracteriza\u00e7\u00e3o da marca.<br><br>Para guiar essa parte da campanha, \u00e9 importante considerar aspectos de <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Neuromarketing\" target=\"_blank\" rel=\"noreferrer noopener\">neuromarketing<\/a>, como a psicologia das cores. Dessa forma, voc\u00ea tem maior base para tomar decis\u00f5es que sejam efetivas para o direcionamento da percep\u00e7\u00e3o do consumidor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Posicione a marca em canais de m\u00eddia relevantes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A moderniza\u00e7\u00e3o das marcas deve ser acompanhada por uma exposi\u00e7\u00e3o estrat\u00e9gica em canais de m\u00eddia. Por isso, se voc\u00ea n\u00e3o conta com uma estrat\u00e9gia bem estruturada para o uso de redes sociais, essa \u00e9 a oportunidade perfeita para a sua cria\u00e7\u00e3o.<br><br>\u00c9 importante que os canais escolhidos sejam pertinentes aos <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/publico-alvo\/\" target=\"_blank\" rel=\"noreferrer noopener\">interesses da persona<\/a>, de forma a promover uma r\u00e1pida divulga\u00e7\u00e3o das mudan\u00e7as realizadas. Portanto, se o seu rebranding tem a ver com uma busca pelo p\u00fablico mais jovem, garantir a presen\u00e7a ativa em redes como Twitter e o <a href=\"https:\/\/www.instagram.com\/vocedigitalpropaganda\/?hl=pt-br\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram <\/a>\u00e9 primordial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crie expectativa e monitore o p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada mais frustrante do que um processo de rebranding que n\u00e3o seja notado pela persona. Para evitar essa situa\u00e7\u00e3o, busque estrat\u00e9gias para criar uma expectativa em sua audi\u00eancia, o que pode ser alcan\u00e7ado por meio de campanhas de Marketing Digital.<br><br>Uma simples campanha de email marketing informando a breve chegada de novidades pode gerar o interesse necess\u00e1rio. Por\u00e9m, \u00e9 imprescind\u00edvel que qualquer a\u00e7\u00e3o seja refletida nos canais mais importantes da empresa, como o <a href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>, as <a href=\"https:\/\/www.facebook.com\/vocedigitalpropaganda\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociais<\/a> e o <a href=\"http:\/\/vocedigitalpropaganda.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">site institucional<\/a>.<br><br>Ademais, \u00e9 essencial monitorar as primeiras impress\u00f5es do p\u00fablico em rela\u00e7\u00e3o ao lan\u00e7amento da campanha. O rebranding \u00e9 um processo longo, o que abre espa\u00e7o para a realiza\u00e7\u00e3o de otimiza\u00e7\u00f5es conforme a sua necessidade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vocedigitalpropaganda.com.br\/resultados\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo.jpg\" alt=\"marketing digital\" class=\"wp-image-1417\" srcset=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo.jpg 1024w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo-300x225.jpg 300w, https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/wp-content\/uploads\/2020\/07\/BannerConvers\u00e3o_Esqueleto_artigo-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Receba as nossas novidades!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>panske teplaky automatick\u00fd d\u00e1vkova\u010d m\u00fddla lidl \u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd str\u00f8mper str 42 holroydtileandstone.com \u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd lucianosousa.net Mens VANS 2020 \u05d7\u05dc\u05d9\u05e4\u05d5\u05ea \u05de\u05d9\u05d3\u05d5\u05ea \u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05e0\u05e9\u05d9\u05dd automatick\u00fd d\u00e1vkova\u010d m\u00fddla lidl propiedadesenrepublicadominicana.com greensandseeds.com propiedadesenrepublicadominicana.com \u05e9\u05d5\u05dc\u05d7\u05e0\u05d5\u05ea \u05de\u05ea\u05e7\u05e4\u05dc\u05d9\u05dd automatick\u00fd d\u00e1vkova\u010d m\u00fddla&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":2125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonic \u2013 o filme. E voc\u00ea, acredita no poder do rebranding?<\/title>\n<meta name=\"description\" content=\"Sonic: Saiba sobre Rebranding ou Redesign, uma estrat\u00e9gia de marketing, no qual uma organiza\u00e7\u00e3o decide alterar a sua denomina\u00e7\u00e3o ou logotipo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vocedigitalpropaganda.com.br\/blogwpn\/sonic-o-poder-do-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonic \u2013 o filme. 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